The Value of Quality, Relevant Backlinks – Post Penguin

quality-backlinksOnly a few months ago it was relatively easy to rank your website for almost any keyword simply by creating as many exact-match text backlinks as humanly possible (and sometimes in-humanly, with the use of automation tools and spamware). Google’s updates, beginning with Panda 3.3 in February, 2012 and continuing since Google Penguin, have caused massive changes in the SEO world. Many websites that were once ranking on page 1 of Google fell, at least temporarily, off the charts completely. The days of old-school, “easy” link building with exact-match anchor text backlinks may be over, but quality backlinks from relevant sources are stronger than ever and here to stay.

But maybe you don’t have time to keep up with every update Google and the other search engines regularly make. If your search engine positioning has suffered recently or if you’re not ranking where you’d like to be, you’re probably looking for answers. If you’ve tried to clean up your onsite SEO by getting rid of keyword stuffing, if you’ve stopped creating poor-quality links and maybe even tried getting some bad links removed, but nothing you’ve tried is working, your answer may be creating relevant, high-quality backlinks with varied anchor text.

This infographic from Search Engine Journal shows how to make sure your sites’s SEO is in accordance with Google’s guidelines.

post-penguin-checklist2

Pay special attention to the section above titled “Diversify Your Link Profile.”

Your backlink strategy should include links from different types of sites; blogs, news sites, etc. Add to the variety of quality backlinks by linking from sites with different types of content, such as YouTube, Flickr, Slideshare, etc. And make sure your campaign includes gaining valuable social signals from sites such as Facebook and Twitter.

To learn more about an effective link building strategy designed for your business, contact our team for a free consultation today.

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