Proximity to Searcher is the New #1 Local Search Ranking Factor

View original post by Moz.com

 

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”

For example, take a look at the results I get for “plumbers”:

(Searched in an incognito Chrome browser on PC in Edmonton)

 

Here’s a quick summary of the basic local ranking factors for the businesses in this local pack:

Notice that:

  • None of the businesses have claimed/verified their Google listing.
  • None of the businesses have any Google reviews.
  • Only one of the businesses even has a website!

Surely, Google, there are more prominent businesses in Edmonton that deserve to rank for this term?

 

Read full article here.

 

 

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