5 Steps for Infiltrating Communities for Links

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Social media can be very effective for link building, but it’s also easy to waste a lot of time on ineffective social media activities. To be effective in SEO, we’re not aiming for likes or retweets, but links on regular websites. Webmasters need to notice your message, but getting people to share your URL is not the end goal. So how do you effectively get links out of your effort in social media?

Step 1: Find Communities with Webmasters

The most popular groups on your topic are seldom the ones that get you a lot of DoFollow links on relevant websites. It takes a lot more effort to get noticed and most readers will spread your URL through various social media channels instead of on websites.

Visit editorial websites in your industry and find the social media profiles attached to those. From their profile pages, find out what Facebook groups, Twitter hashes, Instagram profiles or other people they read. In addition to being quite similar for many webmasters, these channels will hopefully also contain niche groups.

Step 2: Become Part of Their Communities

Instead of focusing on mass attention, you should join the same niche groups as relevant webmasters. You can either become a valued member of their communities – which takes a lot of time, but possibly brings more reward – or you can use the social channels to easily get in touch with them whenever you need to.

Showing up in their timelines or Twitter feeds is often much more effective than sending them emails. Linking to your article should feel like free choice and not as a direct response to a request from you. When friends from their trusted communities start sharing your message, it must be good enough to publish on their website.

Step 3: Create a Linkable Message

Some messages are more effective than others, mainly because social media is a lot quicker than regular news. Funny videos spread like wildfire, but once someone feels they have spread the message to all their friends, they feel no need to put it on any site. Webmasters need stories with a longer media momentum that gives them the chance to share their personal view.

Most messages that could still be developing over the course of multiple days will be linked from regular websites. Asking for opinions and getting many viewpoints involved promotes spreading in all directions. This way, social media serves as distribution channel with quality filtering through someone’s peers. Hopefully, your message will reach some unexpected audiences and attract surprising links besides those you were actually aiming for.

Step 4: Define Title, Image and Background Information

When the goal is to get links to your website, the message needs to be incomplete without mentioning the background information on your website. Make an exciting claim in the title of your message, which can be verified with the information on the URL you want people to link to. When you keep updating the page while the story develops, including social feedback, it becomes much more linkable.

Good titles are crucial to successful social spreading. Having different titles for separate audiences often makes messages more effective. Include a question specific for the aspect relevant to that audience. Also, choose the image wisely because it makes the message stick out in crowded social feeds.

After the message is ready, send it through all social channels you carefully infiltrated. Carefully monitor the reactions from the channels you start in and make sure you’re not seen as spam. You’ll probably get only one chance in each channel or group, so time your launch well. Don’t get too involved in the resulting conversation, but of course, you can contact additional channels once you learn the direction the discussion is moving.

Step 5: Create Your Own Followers

After your first successful social link-building campaign, you need to focus on repeating it multiple times. Important spreaders and webmasters need to start following your own social channels. Posting regular good information on a regular basis and mixing in real viral messages attracts increasing amounts of followers, which reduces the required effort to maintain your role in social communities and the amount of work required to start the next viral message. For inspiration on what goes viral, use sources like BuzzFeed and search for keywords from your industry.


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