Proximity to Searcher is the New #1 Local Search Ranking Factor
View original post by Moz.com
Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”
For example, take a look at the results I get for “plumbers”:
Here’s a quick summary of the basic local ranking factors for the businesses in this local pack:
- None of the businesses have claimed/verified their Google listing.
- None of the businesses have any Google reviews.
- Only one of the businesses even has a website!
Surely, Google, there are more prominent businesses in Edmonton that deserve to rank for this term?
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