content Archives

How to Make Sure Your Content Gets Seen

View original post by Convince & Convert This may be the best content marketing integration I’ve experienced. And that’s an increasingly important topic, as content marketers fret about how to...

Posted May 29, 2017

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Why Your Voice Matters More than Ever This Year

View original post by Copyblogger. 2016, right? Such a strange, difficult year. Lots of us are thinking about the artists we lost — poets, musicians, cultural icons. Of course, famous...

Posted January 26, 2017

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The Efficient Approach to Marketing Your Business with Content

View original post by Copyblogger A note: My first book comes out later this month! Here’s an excerpt from one of the chapters. To get early access to the whole book, look for the link to...

Posted November 10, 2016

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Five Reasons Your Blog Will Never Convert

View original via Search Engine Journal It always surprises me how quickly companies write off blogs because they don’t convert, or are resigned to creating new content for a blog that doesn’t...

Posted August 3, 2015

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Why You Should Focus On Trust, Not Traffic

View original post by Jeff Bullas One of the most intoxicating measurements in all of marketing is “web traffic.” It’s measurable. It’s binary. We can actually do something to affect the results...

Posted July 24, 2015

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How to Include Humor Tastefully In Your Content To Engage More Readers

View original post by Search Engine Journal If a day without laughter is a day wasted, then why do so many brands settle for dull content that fails to evoke positive emotions and put a...

Posted June 4, 2015

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Research The “Big 3″ Before You Write Your Next Blog Post

View original post at Search Engine Journal Despite the picture, I’m not talking about Allies of World War II. Nor am I talking about anything to do with the Heat or Celtics. I’m talking...

Posted October 6, 2014

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A 1,000 Word Post vs. A 2,000 Word Post: Which Has Better ROI?

Via Search Engine Journal The argument over long-form content and short-form content is one which has been debated from behind keyboards since the advent of the Internet, and one which will...

Posted September 1, 2014

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