U.S. Paid Search Spend Continues Rising in Q3 2013
Read full article at Search Engine Watch
Several recent Q3 digital marketing reports offer a healthy roundup of U.S. paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo show growth in various degrees, though all report that marketers continue to increase their investments in paid search.
Kenshoo’s infographic indicates that the rise in search spend was driven largely by an increase in click-through rates and clicks YoY. They analyzed over 8 billion ad clicks in the creation of their report.
Click volume is down 6 percent from last quarter, while impressions fell 10 percent in the same time.
“Going into Q3, there was a lot of discussion by paid search marketers on how big the disruption from enhanced campaigns would be. If you compare the KPIs from Q2 and Q3 2013 to previous years, you’ll see that they follow very similar trends to the same time period in recent years,” said Josh Dreller, Kenshoo’s director of marketing research. “It would seem that paid search advertisers were paying close attention as they migrated their campaigns to ensure that their own KPIs didn’t fluctuate wildly – and if they did initially, they were able to stabilize them and get control of their accounts fairly quickly.”